Bad Beers Rule In A Bad Economy

Some interesting news from the Wall Street Journal blog. According to Ad Age, while sales of most beer brands have declined, in some cases dramatically, during the days leading up to the 4th of July ? usually the biggest-selling period of the year for beer ? sales for awful, bottom-of-the-barrel, gut sewage (known in some circles as ?subpremium? beers) went way up:

Heineken sales sank 18% from the previous year in grocery, convenience and drug stores during the two-week period ended July 5, followed by Budweiser at 14%. Corona Extra sales dropped 11%, while Miller Lite declined 9% and Bud Light fell 7%. Coors Light sales held up better, falling less than 1% from a year ago.

Meanwhile, sales of ?subpremium? beers including Busch, Natural Light and Keystone posted ?substantial gains?, according to Ad Age, which didn?t provide the specifics.

The recession has made us, once again, not-so-picky college students.

The numbers make complete sense though: When people want to get drunk, people want to get drunk. They could care less if they?re shoving a high-class, multi-hopped, barrel-aged, triple-malted dark ale or a 40 oz. that costs $1.50 at the local 7/11. With that extra money you could buy actual food to live off of!

So, what say you? Has the recession hit your bar allowance and forced you to forgo some of the better tasting microbrews for watered-down ?subpremiums?? Or are you past the ?a buzz is a buzz? mindset and would rather save your pennies for a few less of the high-class beverages? Or are you super-rich and don?t have to worry about this problem at all? (If it?s the latter, feel free to send us money. Or beer.)

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Simple Trick Tells You if a Girl Wants You to Kiss Her

Do girls leave you confused as to whether or not they like you?

Let's face it. Girl's don't make it easy for you. She will often send mixed signals leaving you unable to tell if she is being friendly or flirty. If you read her signals wrong you risk rejection and embarrassment. Or worse, you blow it with a girl who wanted to kiss you.

Here is a simple and innocent move that will instantly tell you if you're in the friend zone, or if she's waiting for you to kiss her.

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About Rick Mosely Rick is the editor for TSB magazine.

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