9 Best Comebacks to Tinder’s Vanity Fair Rant

Publicity stunt or meltdown?

In case you missed it, Vanity Fair published an article entitled Tinder and the Dawn of the Dating Apocalypse in its Sept. 2015 issue. The article included interviews with Tinder users, and discussed the adverse affects of online dating and hookup culture.

Tinder responded with a 31-tweet diatribe against the magazine, and subsequently drew heavy criticism from Twitter users and media.

A few days ago, multiple media outlets reported that Tinder issued an apology that stated, in part: “Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted.”

Nevertheless, here are nine of the best tweets posted in response to the Tinder rant:

1.

@Tinder this reminds me when women tell a dude on tinder they aren't interested and he goes on an unhinged rant.

— Goose Of War (@yer_conscience) August 12, 2015

2.

@Tinder @joshelman Marriages you say? The oops the condom broke kind? ?

— Al Petersen (@al27x) August 12, 2015

3.

@Tinder cool maybe you guys should have tried treating one of your cofounders that well you know, just saying.

— A Dark & Stormy PEN (@Vicious_pen) August 12, 2015

If you don’t know, Tinder co-founder Whitney Wolfe sued the company for sexual harassment in 2014. She ended up receiving $1 million and stock in Tinder, according to Business Insider.

4.

@Tinder I've been matched with a burrito, a burger, a slice of pizza, and Adolf Hitler. How was Hitler authenticated thru fb?

— arice (@RichHomieYuan) August 12, 2015

5.

"hi is this tinder i can't swipe right on this phone help pls" @Tinder pic.twitter.com/dqUU1Uh6fq

— darth? (@darth) August 12, 2015

6.

@Tinder or stalk them better

— Elinesca (@Elinesca) August 12, 2015

That’s why I wrote an article describing why you shouldn’t connect your Tinder with Instagram.

7.

@Tinder unless some psycho figures out you didn't swipe right and uses your IG to dm you anyways…??

— mixedupmami (@mixedupmami) August 17, 2015

8.

@Tinder @JamesLiamCook I wasn't interested in reading the VF story until you started tweeting. Now I can't wait. Great marketing for VF!

— Adam L. Penenberg (@Penenberg) August 12, 2015

9.

@Tinder that article didn't make me think less of your company, but this lame, defensive twitter rant sure did. Great work

— Steve Gaynor (@fullbright) August 12, 2015

I half-expected Tinder to claim someone hacked its Twitter account and posted all those tweets. At the very least I thought they’d delete the whole tirade, especially since the company has apologized; but, as of this post, they’re all still there. Colleges will be in session again soon, and I bet a few marketing professors use these tweets as a case study for how to avoid tarnishing your brand’s voice.